Email Marketing & Lead Generation for Small Biz Owners & Businesses of One
Hello, I'm Larry. I'm a writer, marketer, and business person over 20 years. If you're looking for Email Marketing Services & Lead Generation services and want to discover how to find, engage, capture and retain your audience online, then you're in the right place.
Are The Email Marketing Services For You?
I don't want to waste your time so I'll be straight up – the email marketing services I provide are not for everyone. For us to be effective, you must be 100% committed to doing what it takes to make your business a success.
But many are not.
The process requires time, effort and resilience.
If you are tired of the struggle to find your audience, desperate to generate traffic and build sales, and you are prepared to make the necessary changes to how you work, then I can help you.
So, if you are…
- Tired of paying for average results and struggling to generate traffic and leads…
- Frustrated your competition is leaving you behind in the race for new business…
- Confused about who your audience is and how to communicate with them online…
- Worried that you're not delivering your best to your existing customers…
…then the Four Step Audience Building System I teach will help you get your online presence on track once and for all.
More and more startups and small businesses fail every year than succeed – don't join them!
Let me show you how to develop the right message, deliver it to the right people at the perfect time, keep them engaged and grow your business with email.
The 4-Step Audience Building System
Creating content specific to your desired audience, and delivering it consistently makes you stand out from your competition. In a busy marketplace, you know this is critical.
The 4-Step Audience Building System uses email marketing as a core means of marketing, of which MailChimp is a significant element. Once we've implemented the system, you'll see a steady stream of loyal and committed followers coming to your business.
The 4-Step System goes like this;
Find the people who are already looking for the solutions you provide and bring them to you.
Give these people problem-solving content they will devour and share with friends and colleagues.
Ask permission to engage further by requesting their email address in exchange for free content.
Deliver consistently on your promise and turn new readers into loyal customers and brand advocates.
You get my expertise in four specific areas, the technicalities of which I am deeply interested in and passionate about. My personal interest and commitment to detail ensure you get training that's in-depth and accurate.
I began working with MailChimp over 10 years ago and learned things the hard way. Learn how to get up and running fast.
Learn how to master and implement the email marketing tools you need to develop and grow your business online.
Building a solid web presence is essential for your small business. That's why I recommend and teach WordPress.
With 20+ years of business experience at a small and large scale, I can show you how to get your business focused in the right direction.
The content we create together will speak your personal and company values, your integrity and commitment to quality. That means being brave enough to give away what you know for free. This builds trust and loyalty with your readers.
You'll learn how to write articles that help solve your readers' problems and position you as a leader in your field of expertise.
You'll learn how to build and structure webpage content that effectively communicates your message to readers.
You'll learn how to create automated email content that continues the conversation with readers and generates sales.
You'll learn how to create content that your visitors want to read and that's optimised for search engines like Google and Bing.
Here's What Others Are Saying
I've had the pleasure and privilege of working with some great people and organisations over the years. Here's what some of them have had to say.
“Larry provides top-tier content for the SEMrush Blog. He expresses a sincere commitment to producing and marketing quality content.”
Tara Clapper | Technical Editor at SEMrush
“Larry is technically a whizz. He solved my marketing and website issues and setup MailChimp integration with WooCommerce.”
Adrienne Geoghegan | Writer & Illustrator
“Larry is a fantastic marketer. He is research-driven, results-focused, and does what it takes to create, publish, and share awesome content.”
Nathan Ellering | Editor CoSchedule Blog
“Thanks for the informative video, and great notes regarding being authentic with your subscribers! Much appreciated!”
Brandon Martinez | YouTuber
My Professional Guarantee
I take my commitment to you seriously. As such, I always endeavour to deliver to the best of my ability and in line with your expectations. However, I don't always get it right, and if for some reason I fail to deliver on my commitment to you, I will offer you a full refund. – Larry
What's your business experience?
I started in construction and trade related services in 2000 at age 25 and subsequently built the company to 25 people, securing contracts with the US Government and international corporations such as Intel, Aldo Groupe, DB Schenker and Robert Roberts. In 2014 I left the business to focus on writing and providing business and marketing support to SMEs.
What exactly can you help me with?
Primarily, I deliver my best work in the following areas;
- MailChimp setup and optimisation
- Email marketing strategy & tools
- Advice on WordPress setup and configuration
- General business coaching & advice
Do you provide both email marketing training & implementation?
I provide both training and implementation so if technology is not your bag, I can take ownership of the process. The most economical for you would be self-implementation of what I teach, but if you have the budget, I can do it for you. Keep in mind you would need to provide login details for your accounts or grant me access from within the various applications.
Can you help with SEO?
Yes, I can assist you with on-page SEO i.e that which is related to your content. However, for technical SEO you will need to have a separate provider or I can refer you to a suitable third party. For on-page SEO to be effective, you will need to employ a strategy to all your content on an ongoing basis.
Funds are tight. Do you provide a budget solution?
I’m afraid not. Best you visit Fiverr for that. I focus my time and effort on helping you produce high quality, detailed and original content to help you grow your audience. Cheap and nasty is just not my bag, sorry.
Do you provide social media posting and scheduling?
It’s not a primary service, however, I can help you to set up social sharing automation using third party tools such as SocialOomph (aff), Revive Old Post (aff) or Next Scripts. These tools have both free and paid versions.
How does the email marketing service work?
This depends on whether we engage for an extended period under a retainer arrangement or only a one-off project. Generally, for lengthy projects, we will use Google Drive and Email to exchange ideas and trash out concepts. In all cases, payment for services will be invoiced and required to be settled in advance.
Here’s how we would work;
- Firstly, you book a session, then on receipt of your order, I'll ask you to complete the business request form which helps me understand your needs. (session fee is recoverable later).
- I contact you within 12 to 24 hours to arrange a 1 hour Skype call or face to face meeting if you work locally.
- We discuss your business needs and establish your expectations.
- I issue you a full business proposal outlining my understanding, commitment and associated costs.
- On acceptance, you make a 50% payment for the service in advance (or monthly in advance), less your initial session fee.
- We begin training, and implementation if applicable.
- At the end of each session, I will give you tasks to complete before our next session. I will also have tasks to complete for you. Completion of these tasks is vital for progression.
- The aim is to have an email marketing and lead generation strategy in place within 4 weeks.
How do you accept payment?
I accept payment via PayPal and all services are required to be settled monthly in advance where services are retained, and per project in advance where you hire me for a single specific project. Invoices are issued to your accounts nominated email address automatically.
How much does your email marketing service cost?
The costs vary depending on your needs. However, as a guide, a once-off 1-hour session is €97.00 ex VAT. One thing to keep in mind is that I don’t negotiate my rates and I don’t do cheap and nasty. Attention to detail is paramount for your success. So if quality and attention to detail are what you are after then you’re in the right place.
What are your terms of service?
My terms of service are pretty detailed. I like detail you see, and that should make you happy because I apply the same level of detail to all my work. If you like attention to detail then we’ll work well together. My terms of service are in place to ensure that you get a project delivered as per my commitment, and that we both get a mutually acceptable means of working together. Check out my Terms of Service.