Email Marketing

MailChimp For Beginners

2 Modules      17 Lessons      Easy

About this course

LAUNCHING SOON == Welcome to the MailChimp for Beginners Course. In this course, you will learn all you need to set up and configure your MailChimp account, create your email list and send your first email newsletter to new subscribers. The course goes beyond MailChimp Get Started Course in that you'll find included are PDF downloads, detailed tutorial articles, additional 9 lessons and other bonus material.

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Course Structure

Module 1: The Initial Setup

In this module of MailChimp for Beginners, you will learn how to set up all the elements of your account before you can send your first newsletter

MailChimp Account Setup

Welcome to lesson one. Here we will take a look at how to choose the right account for your business. 

How To Setup Your MailChimp List

In this lesson, you'll learn how to set up your first MailChimp list, and why one list is all you need to manage in your business.

Customise MailChimp Signup Page

In lesson three, you'll learn how to create and customise your MailChimp signup page. You'll also learn why custom signup page on your own site is preferred.

Create MailChimp Newsletter Template

In lesson four of MailChimp for Beginners, you'll learn how to create your MailChimp newsletter template for use in your campaigns.

Create MailChimp Thank You Pages

In lesson five, you'll learn about the importance of creating custom thank you pages, and how you can create your thank you pages in MailChimp

Add Subscribers To Your MailChimp List

In this lesson, you'll learn how to ethically add new subscribers to your email list in MailChimp

Automation Basics: Create A Welcome Message

In this lesson, you'll learn the basics of automation, and how to create a welcome message for new subscribers.

Create Your First MailChimp Campaign

In this lesson, you'll learn how to create and send your first newsletter to your subscribers with MailChimp

Module 2: Further Account Setup

In this module, you'll learn how to further configure your MailChimp account. We'll go through RSS newsletter setup, connecting with WordPress, understanding merge tags and basic segmentation.

Automatically Send New Articles To Subscribers

In this lesson, you'll learn how to send all your new blog posts to subscribers automatically whenever you publish on your website

Connect MailChimp To WordPress

In this lesson, you'll learn how to connect your new MailChimp Account to your WordPress website and synchronise your subscribers

Create A Signup Incentive

In this lesson, you'll learn how to create the perfect signup incentive (ethical bribe, lead magnet) to offer your readers on your website.

Add A Signup Form To Your Website

In this lesson, we'll take a close look at how to create a MailChimp signup form for your website using third party tools and MailChimp code.

Verify & Authenticate Your Domain

This lesson covers one of the most critical elements in your MailChimp account you need to get right. Without domain authentication, your readers may never see your campaigns.

Mailchimp Segmentation Basics

Segmentation is a key aspect of a highly tuned MailChimp account and understanding how to take advantage of segmentation is what this lesson will teach you.

Understanding MailChimp Merge Tags

In this lesson, you'll learn about merge tags, what they are and how to use them to identify and address your MailChimp list members

Automation Basics: Create An Email Series

In this lesson, you'll learn how to create an email series that delivers a series of emails such as an education or onboarding sequence to new subscribers

Connect Google Analytics To MailChimp

In this lesson, you'll learn how to connect your MailChimp account to the Google Analytics platform and measure campaign results.